Oktopus Bridging Gaps

Brand identity design including logo creation, and business cards.

For Oktopus, we translated Carsten’s unique personality into a distinctive brand identity. Known for his versatility, strong network, and ability to find solutions for almost anything, the idea of the octopus became the perfect metaphor—adaptable, far-reaching, and always connecting the dots. This concept shaped the entire visual direction: a balance between timeless business aesthetics and a subtle touch of mystery, expressed through refined details and hints of color inspired by the octopus itself. The project began with refining the existing logo, followed by the development of a cohesive corporate identity and the creation of the first business cards for an upcoming trade fair. Initial concepts for a future website are already in progress. We’re looking forward to many more projects!